Luxury car manufacturer Jaguar Land Rover says it is aiming to be a net zero carbon business by 2039.
Chief executive Thierry Bolloré, who took over the role last year, has announced the manufacturer’s new ‘Reimagine’ strategy this morning.
The company says it wants to be a “sustainability-rich” manufacturer which is embarking on a journey to become a net zero carbon business by 2039.
It says it wants a “reimagination” of Jaguar as an all-electric luxury brand from 2025 to “realise its unique potential” while, over the next five years, Land Rover will welcome six pure electric variants.
All Jaguar and Land Rover nameplates are to be available in pure electric form by end of the decade with the first all-electric Land Rover model to be on sale 2024.
The company, which has major operations in the West Midlands and on Merseyside, said it was aiming for a “streamlined structure to deliver greater agility and promote an efficiency of focus”.
Mr Bolloré said: “Jaguar Land Rover is unique in the global automotive industry.
“Designers of peerless models, an unrivalled understanding of the future luxury needs of its customers, emotionally rich brand equity, a spirit of Britishness and unrivalled access to leading global players in technology and sustainability within the wider Tata Group.
“We are harnessing those ingredients today to reimagine the business, the two brands and the customer experience of tomorrow.
“The Reimagine strategy allows us to enhance and celebrate that uniqueness like never before.”
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